Every Product Tells A Story Puzzles from microscopic plankton to the

from microscopic plankton to the colossal blue whale

Join Dusty on his journey to becoming an aerial firefighter

Things take a new turn when the not-so-cool Rowley becomes quite popular

where they were served to the Olympic athletes

In Planning Holly takes you through the basics of starting out

Every Product Tells A Story Puzzles from microscopic plankton to theGood products do not appear from nowhere. In the beginning, there is always an idea, which turns into the final product after a long development process and countless prototypes. But where do these ideas come from and how do designers get their motivation? Using a total of 21 examples, all of which received a distinction in the Red Dot Award: Product Design, the book explains where the inspiration for the concepts derives from and which human needs