Increasing Customer Loyalty via Mobile Customer Relationship Management Rutilius Taurus Aemilianus 1Fundamentals of Procurement and Purchasing

1Fundamentals of Procurement and Purchasing

sondern die Bindung der Bestandskunden als oberstes Ziel anzustreben

Vor allem komplexe interdisziplinäre Probleme lassen sich mit Hilfe von Projektmanagement besser bewältigen

Kunden- und Qualitätsorientierung sowie des partnerschaftlichen Verhältnisses zu Zulieferern und Händlern dargestellt

Dabei handelt es sich um ein bisher kaum erforschtes und beachtetes Problemfeld

Increasing Customer Loyalty via Mobile Customer Relationship Management Rutilius Taurus Aemilianus 1Fundamentals of Procurement and PurchasingInhaltsangabe: Abstract: The main objective of this research was to find out and demonstrate how companies can manage to maintain and increase their customer? s loyalty with the help of Customer Relationship Management in today? s wireless world. Due to the growing convergence of the Internet and the mobile phone, competition between companies is considerably increasing. In order to further keep their stake in the market, companies are forced to