Multilingualism and English in Twenty-First-Century Europe formatIsbn:Softcover - 9783034322218 Modularity versus Holism 6

Modularity versus Holism 6

wie das Beispiel der Brokat AG demonstriert

müssen Unternehmen in der Lage sein

dass die Beteiligten davon ausgehen konnten

daß sich die Bedingungen für wirksame Kommunikation im Marken-Management zusehends verschlechtern

Multilingualism and English in Twenty-First-Century Europe formatIsbn:Softcover - 9783034322218 Modularity versus Holism 6This book aims to tackle one of the most controversial and important linguistic, educational and societal debates in contemporary Europe. English is growing rapidly within, and spreading across, an increasing number of areas of society. This development is influenced by actions taken by national and supranational decision makers, as well as global forces outside the control of any one state or political union. Europes founding principle of respecting